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You searched for: mediatype:movies AND collection:tobaccoarchives AND subject:"Geographic Location"
[movies]1993 marketing plans for various cigarette brands made by Lorillard [Parts 1-4]
Presentations, with slides and video, on the 1993 marketing plans for various cigarette brands made by Lorillard. Special issues included the relatively new use of direct marketing to cigarette smokers, pricing, and the history of Old Gold's marketing firsts (Voice from the Sky airplane promotion, television sponsorship, etc.) Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Keywords: tobacco; cigarette; cigarette brands; marketing; advertising; promotions; sales; low yield cigarette; age group; female; male; gender; demographics; geographic location; Asian American; Hispanic American; promotional merchandise; promotional campaign; retail outlet; cigarette packaging; marketing research; distribution; profit; young adult male smoker
Downloads: 313
[movies]Marketing plan for Newport brand by V. Lindsley [Parts 1-2]
Victor Lindsley presents Lorillard's 1993 marketing plan for the Newport brand. Includes discussion of marketing to prison inmates and an audiovisual presentation on marketing in various venues such as clubs, street fairs and on the street. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; menthol cigarette; African American; young adult smoker; marketing; cigarette brands; sales; geographic location; cigarette packaging; urban; promotional merchandise; advertising; Hispanic American; youth; low yield cigarette; distribution; special populations
Downloads: 298
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